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Building ads onto layout

What would be issues with building ads directly onto the layout of a newspaper or magazine?  How could it possibly affect printing?

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Re: Building ads onto layout

Makes no difference as far as printing, but it's less versatile in terms of being able to use the ad in more than one place -- you have to copy/paste the ad instead of placing it. I've done a LOT of...

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Re: Building ads onto layout

Thanks again, Peter! I'm dealing with a magazine this time.  I wasn given not notes from the printer as far as exporting goes...  I saved a beautful pdf wherein everything looked terrific &...

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Re: Building ads onto layout

They sent a digital proof? it may have been heavily downsampled or low-quality jpeg compressed to make it mailable if the intent is to check position and spot typos rather than judge the quality of the...

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Re: Building ads onto layout

I KNOW they're okay leaving my computer - the ads I didn't make are from the previous issue, which looks perfect.  The lady at the printer told the project coordinator that it looks a bit better...

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Re: Building ads onto layout

Did they give you a color profile to use?

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Re: Building ads onto layout

Is the PDF they sent back imposed into flats for the press? I can't think of any way they could have ripped a 100 mb file and gotten a press ready file back out at 11 mb.

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Re: Building ads onto layout

They've given me no information whatsoever.  I also cannot understand how they got the file that small and expect me to make heads or tails of what they're talking about - they've run off a few of the...

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Re: Building ads onto layout

I detest having to work with two layers of people who don't have a clue waht youare talking about between me and the pre-press technician. If there's any way you can talk to the production department...

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Re: Building ads onto layout

Thank you, Peter! You really have been a key figure in my training - your patience and direct answers are greatly appreciated.  I don't even know the name of the printing company at the moment - but...

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Re: Building ads onto layout

Check the PDF in Acrobat's preflight to find the resolution of the bad ads. I'll bet they just gave you a low-res "proof".

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Building ads onto layout

What would be issues with building ads directly onto the layout of a newspaper or magazine?  How could it possibly affect printing?

View Article

Re: Building ads onto layout

Makes no difference as far as printing, but it's less versatile in terms of being able to use the ad in more than one place -- you have to copy/paste the ad instead of placing it. I've done a LOT of...

View Article


Re: Building ads onto layout

Thanks again, Peter! I'm dealing with a magazine this time.  I wasn given not notes from the printer as far as exporting goes...  I saved a beautful pdf wherein everything looked terrific &...

View Article

Re: Building ads onto layout

They sent a digital proof? it may have been heavily downsampled or low-quality jpeg compressed to make it mailable if the intent is to check position and spot typos rather than judge the quality of the...

View Article


Re: Building ads onto layout

I KNOW they're okay leaving my computer - the ads I didn't make are from the previous issue, which looks perfect.  The lady at the printer told the project coordinator that it looks a bit better...

View Article

Re: Building ads onto layout

Did they give you a color profile to use?

View Article


Re: Building ads onto layout

Is the PDF they sent back imposed into flats for the press? I can't think of any way they could have ripped a 100 mb file and gotten a press ready file back out at 11 mb.

View Article

Re: Building ads onto layout

They've given me no information whatsoever.  I also cannot understand how they got the file that small and expect me to make heads or tails of what they're talking about - they've run off a few of the...

View Article

Re: Building ads onto layout

I detest having to work with two layers of people who don't have a clue waht youare talking about between me and the pre-press technician. If there's any way you can talk to the production department...

View Article
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